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How to Turn Around a Business in Trouble

  Trouble is not what kills businesses. Untreated trouble is. Most firms do not die of their problems — they die of the year spent not facing them. A turnaround is a sequence, and it begins with a phone call most owners make twelve months too late. The Problem, Lived “Carlton” has run a manufacturing...

How to Manage Risk and Insurance in a Volatile Region

  The Caribbean concentrates more risk per square mile than almost anywhere on earth — and most businesses meet it with an unread policy and a hope. Risk is not weather. It is a portfolio, and portfolios can be engineered. The Problem, Lived “Desmond” owns a twenty-four-room boutique hotel and restaurant on the coast of...

How to Out-Compete Bigger Rivals with Market Intelligence

The chain will always out-spend you. It does not have to out-know you — and in a local market, knowing is the higher ground.   The Problem, Lived “Rohan” has run a supermarket in Georgetown for sixteen years — two floors, forty staff, a name his parish trusts. Four months ago, a regional chain announced...

How to Market Powerfully on a Limited Budget

  The Problem, Lived “Alicia” runs a catering and events company in St. John’s, Antigua, and her marketing history reads like a drawer of lottery tickets. A boosted post whenever bookings look thin — fifty dollars here, a hundred there, aimed at everyone. A radio spot last Christmas whose results she cannot name. A website...

How to Plan Succession Before You Need It

A business that cannot outlive its founder was never an asset. It was a salary with staff — and succession planning is the work that turns it into something that can be inherited, sold, or led into its second generation. The Problem, Lived “Winston” is sixty-four, and for thirty years his name has been the...

How to Expand Across Caribbean Markets

The Caribbean is not one market. It is a chain of small ones — and regional expansion fails when it is treated as the same business at a new address The Problem, Lived “Danielle” makes natural skincare products in Kingston — a brand strong enough that a Trinidadian distributor sought her out at a regional...

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