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The Enterprise Value Logic Assessment: Identifying Hidden Assumptions That Erode Market Relevance
December 14, 2025by Dr Dawkins Brown
Organizations rarely lose relevance in a single moment. Market relevance typically erodes in stages—quietly at first, then suddenly and visibly. Early indicators appear as subtle shifts: sales cycles lengthen, customer objections become more frequent, win rates deteriorate, margins tighten, and customer retention becomes harder to defend. Management teams often respond by increasing marketing spend, launching...
