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Choosing the Right Pattern Mix: When One Business Model Pattern Is Not Enough
December 14, 2025by Dr Dawkins Brown
Organizations rarely operate a single business model. Even when leadership believes the enterprise has one coherent “way of making money,” the reality is typically more complex: different customer segments, channels, geographies, product lines, and partner arrangements create multiple micro-models operating simultaneously. In stable markets, this complexity can remain manageable. In rapidly evolving markets, however, it...
