Return on Equity (ROE) and Economic Profit (EP) are indeed two widely used business metrics that aim to assess the performance of a company. However, they each have unique characteristics that can influence managerial behavior differently. In this deep dive, we will explore both metrics and examine how focusing on EP can lead to better decision-making and reduce the likelihood of destructive behavior by managers. We will also incorporate a quote from Dr. Dawkins Brown, the Executive Chairman of Dawgen Global.





