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.The Pricing Dilemma – Raise, Absorb, or Risk Defection?
July 22, 2025by Dr Dawkins Brown
In today’s volatile economic environment, setting a pricing strategy has evolved from a tactical decision to a strategic balancing act. Tariffs, geopolitical realignments, supply chain disruptions, and looming recession fears have added new layers of complexity to what was already a high-stakes decision. For many managers, pricing decisions are framed in binary terms:Do we raise...
