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MARKETPULSE™: Finding, Winning, and Keeping Customers in the Caribbean — A Market Intelligence Framework for SMEs
April 13, 2026by Dr Dawkins Brown
The majority of Caribbean entrepreneurs who struggle with customer acquisition are not struggling because their product or service is inadequate. They are struggling because they have not clearly defined who their ideal customer is, why that customer should choose them over the alternatives, or how to communicate that choice compellingly through the channels where their...
