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Designing Coverage that Pays: The Dawgen Coverage Matrix™ in Action
November 9, 2025by Dr Dawkins Brown
If strategy is about choice, commercial strategy is about coverage choice—who gets human attention, who gets assisted digital, and who gets world-class self-serve. Most organizations inherit their route-to-market rather than design it. The result is predictable: rising cost-to-serve, inconsistent experiences, and sales capacity trapped in low-yield activity. The Dawgen Coverage Matrix™ fixes this. It is...
