Innovation - the lifeblood of any enterprise, driving growth, opening new markets, and fostering the spirit of competitiveness. This truth remains an undeniable fact; however, what’s often misconstrued is the perception of where innovation should come from. The conventional notion confines innovation to the boardrooms, strategic planning sessions, or the minds of top executives and innovation managers. This thinking is not just limiting but, quite frankly, counterproductive. In reality, innovation should be a pervasive culture, permeating every level of the corporate ladder.

