The Triple Bottom Line (TBL) concept, coined by John Elkington in 1994, is a holistic approach to corporate responsibility. By shifting focus from sole profitability to a balanced overview of social, environmental, and economic impacts, it's reforming how businesses operate. This article delves into the three "P's" (Profit, People, Planet) that form the crux of TBL, its significance, advantages, disadvantages, and ways to measure these parameters, ultimately guiding organizations toward sustainable growth.

