premiumization and affordability bundles

When categories stagnate, leaders don’t wait for demand to return—they redraw the map. Re-segmentation is the art of redefining who the customer is, what job they’re hiring you to do, and the rules for how value is delivered and priced. Our Dawgen Re-Segmentation Sprints™ are 30-day, evidence-driven experiments that turn red-ocean brawls into blue-water lanes—fast...