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Transparent Price Increases – How to Communicate Without Losing Trust
July 22, 2025by Dr Dawkins Brown
No consumer enjoys a price increase—but how a company communicates that increase can make the difference between retention and rejection. As inflation, tariffs, and global instability continue to raise operating costs, many companies face a difficult but necessary decision to raise prices. However, even a justified increase can backfire if it’s not explained transparently, empathetically,...
