Business Coachingbusiness coaching & strategyBusiness DevelopmentBusiness Intelligence (BI)Business Strategy & TransformationCaribbean Advisory firmCaribbean advisory services
Dawgen Decodes: Traditional Trade, Informal Channels, Real Demand—Measuring What Standard Dashboards Miss
December 29, 2025by Dr Dawkins Brown
Emerging-market strategies often fail for a reason that is both simple and uncomfortable: the organisation measures the wrong market. Not deliberately. Not negligently. Structurally. Many dashboards, market models, and performance reports are built around the “visible economy”—formal retail, registered businesses, trackable transactions, and neatly classified competitors. But in many emerging markets, especially across parts of...
