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Dawgen Decodes: The Hybrid Advantage—Why Corporate-Only or Local-Only Intelligence Models Underperform in Emerging Markets
December 29, 2025by Dr Dawkins Brown
Emerging markets reward organisations that can learn faster than the environment changes. That is not a slogan—it is an operating requirement. In many emerging markets, the “truth” of the market shifts quickly: competitor promotions appear without notice, price points adjust informally, distribution expands and contracts by corridor, and consumer substitution changes as currency and affordability...
