Winning with Intangibles: The Real Assets Behind Productivity Growth
Rethinking What Makes a Business Valuable In the past, business growth was tied to physical assets—factories, machinery, real estate. But in the 21st-century economy, the most powerful engines of productivity are increasingly intangible: software systems, proprietary data, brand equity, organizational know-how, and R&D capabilities. These assets don’t appear on a balance sheet the same way...