Dawgen Decodes: Pricing, Profitability & Product Mix — The CFO’s Toolkit for Sustainable Earnings
Executive Summary Many businesses grow revenue but still struggle to grow profit. The most common reason is not “high costs” alone—it is weak pricing discipline, unclear profitability by product/customer, and an unmanaged product mix. Companies often price based on competitors, tradition, or intuition, while hidden leakage (discounts, returns, delivery costs, FX, wastage, overtime, and slow-paying...


