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Dawgen Decodes: The D.E.A.L.M.A.K.E.R. Series™: The Buyer Map: How to Identify the Right Buyers—and Create Competitive Tension
January 23, 2026by Dr Dawkins Brown
Many business owners believe selling is simple: “Find a buyer and negotiate.” In reality, great exits are rarely the result of “a buyer.”They are the result of the right buyers, approached in the right sequence, through a disciplined process that creates competitive tension. Competitive tension is the difference between: a buyer dictating terms, and...
