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Value Design Under Constraint: Applying DEVD in Small Markets and Regulated Environments
December 14, 2025by Dr Dawkins Brown
Business model reinvention is often discussed as if every organization has the same freedom of movement: large addressable markets, abundant data, low regulatory friction, deep pools of talent, and access to capital that can absorb experimentation. In reality, many organizations operate under constraints that fundamentally change what “good” business model innovation looks like—particularly in small...
