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Unlocking Sales Success: The Dynamics of the Sales Compensation Cycle

November 26, 2023by Dr Dawkins Brown

In the world of business, Sales stands tall as the primary revenue-generating function for most companies. The success or failure of a business often hinges on the prowess of its sales team. Recognizing the pivotal role of Sales, it becomes evident that designing an effective Sales Compensation Plan is not just a matter of fixed...

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Maximizing Profitability through Strategic Cost Reduction: A Value Chain Approach

November 22, 2023by Dr Dawkins Brown

In the current economic landscape, where profitability is squeezed by rising costs, stagnant revenue growth, and higher capital expenditures, strategic cost reduction becomes a pivotal tool for organizations seeking to thrive. Michael Porter’s Value Chain framework provides a comprehensive approach to identifying cost reduction opportunities across various organizational activities. Understanding the Michael Porter Value Chain...

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Adapting to Change: Crafting a Dynamic and Responsive Marketing Plan

November 22, 2023by Dr Dawkins Brown

Creating a marketing plan is a dynamic process that requires a blend of strategic insight, analytical skills, and adaptability. Below, we delve into the key stages of crafting a marketing plan, illustrating how each stage contributes to the overall effectiveness and adaptability of the strategy in a changing market environment. Initial Research and Data Analysis...

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Embracing Change: The Three Horizons of Go-to-Market Transformation

November 22, 2023by Dr Dawkins Brown

In the rapidly evolving business landscape, the concept of the “Three Horizons of Change” is pivotal for organizations seeking to transform their go-to-market strategies. This model helps companies navigate through immediate challenges while simultaneously preparing for future growth. The application of this framework is particularly relevant when considering the dramatic shifts in customer pathways, the...

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Agile Marketing in the Digital Age: A Blueprint for Success

November 21, 2023by Dr Dawkins Brown

In today’s fast-paced digital landscape, marketing is evolving at an unprecedented rate. With the constant emergence of new technology platforms and marketing channels, businesses face the challenge of staying relevant and competitive. To navigate this dynamic environment, many leading organizations are embracing the principles of Agile development from the software world to create what is...

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Bridging the Gap: Tailoring Products for Low-Income Markets through Innovative Packaging and Pricing Strategies

November 20, 2023by Dr Dawkins Brown

In today’s diverse economic landscape, businesses seeking growth and sustainability cannot ignore the vast potential of low-income markets. These consumers, often sidelined in traditional marketing strategies, can be a significant driving force for businesses willing to innovate in packaging and pricing. The success of the shampoo sachet concept, where affordability is achieved through smaller packaging,...

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Sculpting the Bedrock of Success: An Integrated Performance Management Strategy for the Global Miner

November 7, 2023by Dr Dawkins Brown

The mining industry operates in a landscape marked by complexity and uncertainty, which poses significant challenges to sustaining and enhancing financial performance. Yet, within these challenges lie opportunities for the discerning global miner. By adopting a robust enterprise performance management strategy, mining companies can sharpen their decision-making and, consequently, achieve substantial financial gains. This article...

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Unveiling the Depths: The Significance of the Competencies Iceberg Model

November 6, 2023by Dr Dawkins Brown

In the landscape of modern human resource management and organizational development, the Competencies Iceberg Model emerges as a comprehensive framework for understanding what drives individual performance. Developed by Harvard psychologist David McClelland, this model elucidates the multifaceted nature of an individual’s capabilities, extending beyond mere technical prowess to include a spectrum of underlying behavioral traits....

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Business Transformation Framework for the New CEO

November 5, 2023by Dr Dawkins Brown

When a new CEO takes the helm of an organization, stakeholders often look towards a bright future, expecting radical shifts, innovative strategies, and transformative changes that set the organization on a new trajectory. For a new CEO, this represents both an immense opportunity and a profound challenge. It’s essential to create a cohesive framework to...

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The 8 Key Steps of Growth Hacking Experimentation: A Deep Dive

November 4, 2023by Dr Dawkins Brown

In today’s fast-paced digital era, growth hacking has emerged as a beacon for startups and mature organizations alike. Central to this phenomenon is the art and science of Growth Hacking Experimentation. Let’s delve into the eight essential steps for mastering this domain. 1. Employ a Scientific Approach In the world of growth hacking, gut instincts...

Newer Posts

Older Posts

Unlocking Sales Success: The Dynamics of the Sales Compensation Cycle

Maximizing Profitability through Strategic Cost Reduction: A Value Chain Approach

Adapting to Change: Crafting a Dynamic and Responsive Marketing Plan

Embracing Change: The Three Horizons of Go-to-Market Transformation

Agile Marketing in the Digital Age: A Blueprint for Success

Bridging the Gap: Tailoring Products for Low-Income Markets through Innovative Packaging and Pricing Strategies

Sculpting the Bedrock of Success: An Integrated Performance Management Strategy for the Global Miner

Unveiling the Depths: The Significance of the Competencies Iceberg Model

Business Transformation Framework for the New CEO

The 8 Key Steps of Growth Hacking Experimentation: A Deep Dive

May 8, 2025GCC Tax Reforms in Action: Navigating the Quiet Transformation of Fiscal Policy

May 8, 2025Winners and Losers: Firm-Level Impacts of GCC Tax Reforms Revealed

May 8, 2025From Oil Windfalls to Tax Revenues: How the GCC is Rewriting Its Economic Future

May 8, 2025Private Sector Participation in Guyana’s Growth: Financing, Inflation, and the Role of Banks

May 8, 2025From Black Gold to Green Development: Can Guyana Balance Oil Wealth with Climate Commitments?

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