
An operating model to turn tourism-linkage policy into reliable, accountable delivery across Jamaica and the wider Caribbean
Why governance is the bottleneck (and the unlock)
Caribbean destinations already have promising ideas to deepen tourism linkages—local sourcing for hotels and cruise lines, curated community experiences, supplier upgrading, and data-driven management. What stalls is rarely the lack of strategy; it’s governance: unclear roles, overlapping mandates, slow decisions, budget bottlenecks, weak accountability, and consultation that doesn’t translate into commitments.
This article lays out a practical governance architecture for Jamaica and neighboring Caribbean states to execute linkage agendas at speed and with integrity. It’s built around a Tourism Linkages Council, a nimble Secretariat, clear Responsible–Accountable–Consulted–Informed (RACI) maps—expanded here at first use as Responsible–Accountable–Consulted–Informed—and efficient use of the Tourism Enhancement Fund (TEF)—Tourism Enhancement Fund. We anchor performance in Monitoring, Evaluation, Accountability, and Learning (MEAL)—Monitoring, Evaluation, Accountability, and Learning—tie results to the public sector’s Planning, Monitoring, Evaluation, and Reporting System (PMES)—Planning, Monitoring, Evaluation, and Reporting System—and specify the dashboards and routines that keep everyone honest.
You’ll find model charters, meeting cadences, decision rights, budget flows, and anti-corruption safeguards—everything leaders need to move from policy on paper to results in markets and communities.
The cast of actors (and why each matters)
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Ministry with tourism portfolio: Policy owner; convenes cross-government action; stewards TEF policy direction.
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Destination Management Organization (DMO)—Destination Management Organization: Manages and markets the destination; co-leads product development and concierge enablement.
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Statistics office (e.g., STATIN in Jamaica)—Statistical Institute of Jamaica: Validates methods, publishes Tourism Satellite Account (TSA)—Tourism Satellite Account—extensions.
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Ministries of agriculture, industry/commerce, finance, environment, culture: Own critical production, investment, standards, and sustainability levers.
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Standards and inspection bodies: Certify food safety (for example Hazard Analysis and Critical Control Point (HACCP)—Hazard Analysis and Critical Control Point), tour safety, and product quality marks.
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Hotel & attractions associations; cruise coordinators: Anchor demand, set procurement calendars, and sign Memoranda of Understanding (MOUs)—Memoranda of Understanding.
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Banks & development partners: Provide credit lines, Credit Guarantees (CGs)—Credit Guarantees, Supply-Chain Finance (SCF)—Supply-Chain Finance, and grants.
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Supplier Development Centres (SDCs)—Supplier Development Centres: Coach firms, schedule audits, track graduation.
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Aggregation Hubs & logistics partners: Consolidate volumes, manage cold chain, ensure on-time, in-full (OTIF)—on-time, in-full—deliveries.
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Community-Based Tourism (CBT)—Community-Based Tourism—networks, culture and heritage organizations: Co-create premium experiences and ensure inclusion.
Good governance connects these actors with clear decision rights and time-boxed processes.
Design principles for effective linkage governance
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Single table, shared outcomes. A high-level Tourism Linkages Council unites public and private leaders around a short list of measurable outcomes (local content, reliability, inclusion, guest satisfaction).
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Subsidiarity with teeth. Decisions sit at the lowest competent level (e.g., category working groups) but escalate quickly when cross-ministerial action is needed.
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Budget aligned to results. TEF allocations are tied to deliverables with Key Performance Indicators (KPIs)—Key Performance Indicators. Funds are released against milestones verified through MEAL.
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Radical clarity. Every initiative has a RACI; there is one accountable owner per result.
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Fast feedback, fast fixes. Weekly operational huddles, monthly delivery reviews, and quarterly learning reviews—no surprises.
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Transparency by default. Publish quarterly public scorecards and procurement calendars.
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Inclusion by design. Targets for women-/youth-led firms and CBT partners are embedded in plans, budgets, and reporting.
The Tourism Linkages Council (the “single table”)
Purpose. Align strategy, unblock bottlenecks, approve category roadmaps and annual TEF allocations, and ensure accountability.
Composition (12–16 members).
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Chair: Minister (or designated Permanent Secretary) for tourism.
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Co-Chair: Private sector leader (e.g., hotel association president).
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Members: Agriculture, industry/commerce, finance, environment/culture ministries; statistics office; standards agency; DMO chief; two anchor buyers (hotel and attraction/cruise); bank/DFI; CBT representative; MSME agency; youth/women’s enterprise rep.
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Observer/secretariat: Linkages Secretariat lead (explained below).
Meeting cadence.
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Quarterly decision meeting (2 hours): approve roadmaps, budgets, policy changes; review public scorecard.
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Extraordinary sessions as needed (e.g., hurricane recovery or market shock).
Decision rights.
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Approve category playbooks (e.g., bakery, produce, tours).
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Approve TEF allocations and performance-based disbursement rules.
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Mandate cross-ministry actions (e.g., duty waivers for HACCP equipment).
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Endorse the annual TSA extension and PMES targets.
Outputs.
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Council Resolutions (one page each).
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TEF Allocation Letter (summary of approved budgets and milestones).
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Quarterly Public Scorecard (see “Transparency” section).
The Linkages Secretariat (engine room)
Why you need it. Councils decide; Secretariats deliver: coordinate working groups, run MEAL, manage TEF disbursements, and keep data flowing.
Structure (lean, high-skill).
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Head of Secretariat (delivery lead, accountable to Council).
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Category managers (2–3 to start, each covering two priority categories).
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MEAL/data analyst (TSA/PMES alignment, dashboards).
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Supplier enablement lead (interfaces with SDCs and Aggregation Hubs).
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Finance & grants officer (TEF, Results-Based Grants (RBGs)—Results-Based Grants, SCF connectors).
Core responsibilities.
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Draft and update category roadmaps; run buyer/supplier working groups.
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Manage MOUs with anchor buyers; publish procurement calendars.
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Operate the quarterly MEAL cycle; publish the public scorecard.
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Administer TEF disbursements against verified milestones.
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Coordinate with the statistics office on TSA extensions.
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Maintain risk registers; escalate bottlenecks to the Council.
Category working groups (where craft meets contract)
For each priority category (e.g., fresh produce, seafood, bakery, soft furnishings, tours), establish a cross-functional working group chaired by a Category Manager and co-chaired by an anchor buyer.
Membership. Anchor procurement leads, SDC coach, hub operator, standards inspector, two supplier reps (including at least one women-/youth-led), logistics partner, DMO product manager, and a finance partner (bank/SCF).
Deliverables (renewed every 6 months).
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Demand & standards summary (what, how much, when).
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Supplier pipeline & graduation targets.
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Procurement calendar (monthly).
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TEF-funded activities (audits, packaging upgrades, safety gear, portal onboarding).
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KPIs (local content %, OTIF %, quality acceptance %, inclusion share, days-to-cash).
Cadence.
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Weekly 30–45 min huddle (exceptions and fixes).
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Monthly 90 min review (KPIs vs targets; budget burn; risks).
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Quarterly presentation to the Council (5 slides, decisions required).
RACI—make accountability explicit
Below is an illustrative Responsible–Accountable–Consulted–Informed (RACI) for common linkage tasks. (Adapt locally.)
| Task | Accountable | Responsible | Consulted | Informed |
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| Approve category playbooks | Council Chair | Secretariat Head | Category WG, DMO, standards agency | Public via scorecard |
| Publish procurement calendars | Anchor buyers | Category Managers | SDCs, hubs, suppliers | Council |
| Run HACCP pre-audits | Standards agency | SDC coaches | Category WG | Secretariat |
| TEF disbursement for RBGs | Secretariat Head | Finance & grants officer | Auditor, buyers | Council |
| Portal onboarding & API integration | Secretariat Head | Digital vendor/IT lead | Buyers, SDCs, MEAL analyst | Council |
| SCF facility launch | Council (policy) | Secretariat + bank partner | Buyers, DFIs | Public via note |
| Public scorecard | Council Chair | MEAL analyst | STATIN, DMO | Public |
| TSA extension methods | Statistics office | MEAL analyst | Secretariat, buyers | Council |
API = Application Programming Interface; DFI = development finance institution.
One accountable owner per row. No exceptions.
TEF as the catalytic budget (spend to unlock systems)
The Tourism Enhancement Fund (TEF)—funded through tourism-related charges/fees—should act as catalyst capital, not a permanent subsidy. Use it to buy down risk, pay for public goods, and crowd in private finance.
TEF allocation portfolio (illustrative, Year 1).
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Standards & audits (20%)
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HACCP pre-audits, tour safety checks, packaging tests.
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Disburse as RBGs after verified milestones.
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Supplier enablement (20%)
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SDC clinics, catalog/labeling support, experience design sprints.
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Public goods with open access and clear eligibility.
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Logistics & hubs (15%)
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Cold-chain upgrades, route planning tools, safety gear.
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Competitive procurement; multi-user access a must.
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Digital linkages (15%)
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Sourcing portal connectors, onboarding, e-invoicing, dashboards.
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Open standards, avoid vendor lock-in.
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Finance crowd-in (20%)
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First-loss in Credit Guarantees, SCF set-up fees, Dynamic Discounting (DD)—Dynamic Discounting—incentives for small suppliers.
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Transparency & MEAL (10%)
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Public scorecards, third-party verification, independent evaluations.
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Disbursement rules.
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Tranche funds after milestones (e.g., portal live; 100 suppliers onboarded; OTIF ≥ 90% for 3 months).
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Publish a TEF Allocation Note every quarter: amounts approved, milestones reached, amounts released.
The decision cadence (so progress is visible)
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Weekly (Operations): Category huddles: late deliveries, quality rejects, missing paperwork; top 5 exceptions with owners and due dates.
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Monthly (Delivery Review): Secretariat + working groups: KPIs vs targets; budget burn; unblockers required from ministries.
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Quarterly (Learning & Accountability): Council session: approve updates; review public scorecard; adopt corrective actions; confirm TEF tranches.
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Annual (Strategy & TSA): Set next-year targets; approve TSA extension; publish an annual Linkages Report.
The public scorecard (trust is a strategy)
One page, updated quarterly, posted to the ministry/DMO site and shared with media and associations:
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Local Content Rate by category vs target.
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Reliability: OTIF and Quality Acceptance.
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Inclusion: Spend share to women-/youth-led and CBT suppliers; # of certification wins.
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Finance: Days-to-Cash (median); SCF/CG uptake.
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Experiences: Net Promoter Score (NPS)—Net Promoter Score—for curated trails.
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TEF transparency: Approved vs released by line item; milestones achieved.
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Two short case studies (supplier + buyer) with photos.
The scorecard doubles as your PMES quarterly report, reducing duplication.
Legal and policy tools (keep it light, make it binding)
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Council Charter (8–10 pages): Mandate, composition, decision rights, conflict-of-interest rules, publication commitments.
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Data-Sharing Memoranda (2 pages each): Fields, cadence, lawful use, privacy safeguards.
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Inclusive Procurement Policy (5–7 pages): Lot sizing, pilot POs, faster payment terms for Trusted Local Suppliers, dispute windows, inclusion targets.
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Standards Recognition Order (brief): Fast-tracks audit recognition (e.g., HACCP, tour safety).
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TEF Operating Guidelines (10–12 pages): Eligible uses, RBG rules, verification requirements, audit processes.
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Ombud Protocol (2–3 pages): Dispute timelines, remedies, escalation.
All documents should be public by default, barring commercially sensitive sections.
Anti-corruption and integrity safeguards
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Arm’s-length TEF reviews: Mixed panel (public, private, civil society) reviews disbursement readiness against clear criteria.
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Publication of all awards: Amount, purpose, milestone, and verification summary.
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Conflict-of-interest declarations: For Council and Secretariat; recusals recorded.
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Open procurement: Competitive tenders for portal, hub equipment, and audits; publish results.
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Audit trail by design: E-invoicing, delivery confirmations with timestamps, and random checks.
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Whistleblowing channel: Independent hotline/email; quarterly summary of complaints and resolutions.
Integrity is not a burden—it’s your reputational moat.
Risk management (policy under stress)
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Demand shocks (storms, pandemics): Council triggers a “Resilience Mode”: substitution menus, buffer stocks at hubs, parametric insurance activation, fee waivers for small suppliers.
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Supplier overtrading: Mini-contracts with escalators; exposure caps; coaching from SDCs.
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Data gaps: Start with willing anchors; publish wins; onboard laggards through peer pressure.
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IT fragility: Open APIs, flat-file fallbacks, nightly backups; avoid single-vendor dependency.
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Policy drift: Annual independent process review; publish recommendations and responses.
Worked example: bakery & pastry governance in 120 days
Day 0–10: Council approves Bakery Playbook; TEF unlocks small budget for audits/labels; anchor buyers publish 3-month procurement calendars.
Day 11–45: SDC runs packaging/label clinics; standards agency conducts HACCP pre-audits; portal team onboards 40 suppliers; mini-contracts launched.
Day 46–75: Aggregation Hub coordinates night-shift deliveries; SCF goes live; OTIF climbs to 90%; TEF tranche 2 released after milestones.
Day 76–120: Council reviews public scorecard; approves expansion to two more parishes; announces “Trusted Local Supplier—Bakery” cohort; inclusion share up 10 points.
How this plugs into MEAL and PMES (evidence into decisions)
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Monitoring: Weekly and monthly dashboards run by the Secretariat; exceptions drive immediate actions.
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Evaluation: Independent process evaluation at 6–9 months; outcome evaluation at 12–18 months (local content, OTIF, inclusion, NPS).
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Accountability: Quarterly public scorecards; TEF transparency notes; ombud reports.
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Learning: Council approves “start/stop/continue” changes each quarter—budgets and targets move with evidence.
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PMES: The quarterly scorecard and Council minutes serve as the programme’s official PMES submission.
What success looks like after 12 months
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Local Content Rate up 8–12 percentage points in at least three priority categories.
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Reliability: ≥ 90% OTIF and ≥ 98% Quality Acceptance among participating suppliers.
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Inclusion: Share of spend with women-/youth-led and CBT suppliers up 5–10 points; 100+ certification wins (HACCP or tour safety).
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Cash-flow: Days-to-Cash down to ≤15 days where SCF/DD is active.
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Transparency: Four on-time public scorecards; TEF disbursements tied to verified milestones; zero unresolved ombud cases >30 days.
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Replication: Playbooks exported to two additional categories or regions with minor adaptation.
How Dawgen Global makes governance work—end to end
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Institutional design: Draft the Council Charter, TEF Operating Guidelines, Inclusive Procurement Policy, and data-sharing memoranda.
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Delivery setup: Stand up the Secretariat; recruit and coach Category Managers; install MEAL and dashboards.
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Finance structuring: Design CG/RBG/SCF/DD facilities; align banks and development partners.
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Operationalization: Run the first 120-day cycle across two categories; publish the first public scorecard; hand over routines to government and industry partners.
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Capability transfer: Train ministry/DMO teams so the system is locally owned by month six.
Next Step!
Governance is how strategy becomes results. With a single high-authority Tourism Linkages Council, a skilled Secretariat, clear RACI, disciplined MEAL, and transparent, milestone-based TEF funding, Jamaica and the Caribbean can turn visitor spend into local wealth—reliably, inclusively, and at scale.
If you’re ready to install this operating model in the next quarter, Dawgen Global can blueprint, launch, and hand over a governance system your teams can own—and that your citizens can trust.
About Dawgen Global
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