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The Business Case for Green Tourism: Unlocking Revenue, Reputation, and Resilience
September 28, 2025by Dr Dawkins Brown
Beyond Environmental Responsibility For many years, sustainability in tourism was framed as a matter of ethics — a responsibility to protect the planet and future generations. While that remains true, the narrative has shifted. Today, sustainability is also a business case. Far from being a financial burden, Green Tourism creates new revenue opportunities, enhances brand...
