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retail recommendation engine assurance

Price, Promo, and Proof: Auditing GenAI for Merchandising & Personalisation

How Caribbean retailers and e-commerce brands can scale AI safely—while protecting margin, fairness, and trust Executive summary Retail and e-commerce are being reshaped by AI. Pricing engines adjust daily (or hourly). GenAI writes product descriptions and campaign copy. Recommendation systems nudge customers toward “next best products.” Agentic AI can even adjust promotions, trigger emails, or...

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