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Price, Promo, and Proof: Auditing GenAI for Merchandising & Personalisation
December 6, 2025by Dr Dawkins Brown
How Caribbean retailers and e-commerce brands can scale AI safely—while protecting margin, fairness, and trust Executive summary Retail and e-commerce are being reshaped by AI. Pricing engines adjust daily (or hourly). GenAI writes product descriptions and campaign copy. Recommendation systems nudge customers toward “next best products.” Agentic AI can even adjust promotions, trigger emails, or...
