promo calendar discipline and mix uplift

A Dawgen RESURGE™ method to protect price, mix, and customers—so cash and margin survive the storm Executive Board Brief Crises pressure revenue in three predictable ways: (1) customers delay or down‑shift purchases, (2) price integrity erodes via discounting, and (3) mix shifts toward low‑margin products and segments. The reflex is to “do whatever it takes”...