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Dawgen Decodes: Triangulation Over Certainty—Building Decision-Grade Insight When Data Is Scarce
December 29, 2025by Dr Dawkins Brown
In emerging markets, the most dangerous phrase in a boardroom is often: “We have the data.” Not because data is unhelpful, but because emerging-market data is frequently incomplete, delayed, inconsistent, or structurally misaligned with how demand and competition actually work. When organisations treat imperfect data as definitive, they build strategies on false precision. When they...
