An understanding of motivation theories is essential for CEOs as it allows them to identify the factors that drive their employees and help create a work environment conducive to personal and organizational success. This article discusses six prominent theories of motivation pioneered by renowned psychologists and demonstrates how CEOs can apply this knowledge in the execution of their duties. Dr. Dawkins Brown, Executive Chairman of Dawgen Global, emphasizes the importance of understanding motivation theories, stating, "A CEO who grasps the nuances of motivation can unlock the true potential of their team, creating a thriving and dynamic organization."